Page 90 - SAMENA Trends - June-August 2021

ARTICLE SAMENA TRENDS

ARTICLE

Etisalat Transforms Healthcare in UAE with Digital

Innovation

Etisalat’s latest solutions are transforming healthcare in the UAE with
advanced technologies and its new digital healthcare vertical has created value
propositions

Etisalat Digital’s (business unit of ease of access to information, and By identifying specific bottlenecks, Etisalat
Etisalat) unified patient experience value effective communication between patient Digital is better able to design appropriate
proposition transforms patient care and healthcare provider. technology-led solutions tailored to the
through a combination of innovative provider. Inclusivity is also taken into
technologies. Alongside clinical outcomes and account, recognising that not all patients
interventions, Etisalat Digital’s Healthcare are digitally-savvy.
A positive patient experience matters more Division sees enhancing patient experience
than ever, according to healthcare industry as necessary to building a patient-centric Take Patient A (we will call him Fahad).
leaders worldwide. In an annual survey healthcare model. Fahad’s patient journey begins at home.
by Omnia Health Insights in partnership Over breakfast while preparing himself
with GRS Research & Strategy, nearly half Etisalat Digital aims to improve the patient coffee, Fahad receives a reminder from his
(45 percent) of respondents in clinics, experience through its unified patient hospital mobile app, about an upcoming
private hospitals and public hospitals experience solution whilst generating appointment the same afternoon with
across the globe identified understanding operational efficiencies and cost savings his diabetologist. This mobile app which
patient needs as the single most important for the healthcare provider. is integrated with several of the hospital
aspect in ensuring a satisfactory patient systems, empowers him to easily access
experience in 2021 – a 15 percent increase Addressing every stage of the patient various hospital services, book new
from the year before. journey appointments including telehealth, and
Digitising the patient flow begins with also interact with the provider. While
The Voice of the Healthcare Industry a comprehensive exercise to intimately getting ready for his appointment, Fahad
Market Outlook 2021 found integrated understand the patient journey, which receives another notification from the
health services (19 percent) in second involves mapping interactions or “touch hospital app alerting him to leave in the
place, ahead of access to new and points” between patient and provider. next 35 minutes if he were to make it on
improved technologies (13 percent).

Survey participants also saw transparency,
convenience, wait times and clinical
atmosphere as priorities conducive to
creating a satisfactory patient experience.
All these span different stages of the
patient journey whereupon the patient
interacts with the healthcare delivery
system.

A satisfactory patient experience will, for
example, result from a timely appointment,

90 JUN-AUG 2021