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REGIONAL & MEMBERS UPDATES  SAMENA TRENDS

        Telecom Wholesale Business to Play a Pivotal Role in the Future, Says

        Etisalat Chief


        The  telecom  wholesale  business  will   All these were made possible with a well-   insights  into  digitalization,  automation,
        continue to play a pivotal role in the future   established carrier wholesale ecosystem,”   and standardization,  which  are essential
        just as how it has been especially evident   said  Amiri.  Amiri,  who  participated  in   for carrier  wholesalers  to be  more agile
        during the pandemic, said Ali Amiri, Group   a  keynote  panel  on  ‘A  post-pandemic   and open. “Digital wholesalers will be able
        Chief  Carrier  and  Wholesale  Officer,   market: innovation and technology remain   to provide services on demand using easy
        Etisalat,  during  the  second  day  of  the   key for wholesale success’, said successful   to  use  customer  portals  or  applications,
        Telecoms World Middle East 2021. “During   telecom  wholesalers  of  the  future  must   enabled by the virtualization of the network.
        Covid-19, the telecom wholesale business   have  the  infrastructure  or  ecosystem   This requirement is vital to be able to serve
        played a critical role in making things work   that  enables  a  customer  experience  that   new  types  of  customers  in  addition  to
        for  the  world.  We  witnessed  its  ability  to   matches  the  digital  players.  This  can  be   telcos such as Communications Platform
        accommodate the surge in data and SMS   enabled by automation, virtualization, and   as  a  Service  (CPaaS)  platform  providers,
        traffic,  which  was  triggered  by  the  huge   on  demand  services  that  are  delivered   content  providers,  gaming  and  financial
        increase  of  all  kinds  of  online  activities.   in  near  real-time.  He  also  shared  his   services  sectors,”  Amiri  said.  The  panel
                                                                                 also  delved  into  harnessing  virtualized
                                                                                 communications,  business  intelligence,
                                                                                 machine  learning  and  blockchain  in
                                                                                 their  products,  and  wholesale  delivery
                                                                                 architecture;  and  dramatically  advancing
                                                                                 digital   wholesale   opportunities   and
                                                                                 replacing  legacy  systems  for  future
                                                                                 agility.  The  two-day  virtual  event,  which
                                                                                 concluded  on  16th  June,  focused  on  the
                                                                                 strategies, technologies and big ideas that
                                                                                 will  be  essential  for  telecommunication
                                                                                 companies in 2021.

        Etisalat Joins Global Startup 5G Program


        Etisalat joins Ericsson’s global Startup 5G   5G.  By  bundling  and  offering  innovative   augmented  and  virtual  reality,  digital
        program                              apps  and  digital  services,  Etisalat  can   education,  e-sports,  and  other  immersive
        •  Etisalat will be able to tap into Ericsson’s   differentiate  the  customer  experience   media applications. Khaled Elkhouly, Chief
           ConsumerLab  research  and  analytical   over  5G,  ultimately  changing  the  usage   Consumer  Officer,  Etisalat  says:  “5G  has
           data, as well as gain exclusive access   behavior  and  demand  for  enhanced   the  capability  to  enable  new  experiences
           to a worldwide network of 5G startups  mobile   broadband   connectivity.   The   and use cases that are critical for the new
        •  Collaboration  will  see  Etisalat  and   program  hosts  a  variety  of  innovative   digital  normal  and  were  impossible  prior
           Ericsson  working  together  to  envision   companies  from  across  the  world  and   to 5G, be it for consumers or businesses.
           and accelerate commercialization of   is  continuously  expanding.  Startup  5G   This  will  remotely  enable  opportunities
           new 5G consumer use cases         helps  member  startups  to  evolve  their   within  education,  health,  factories,  ports,
        Etisalat  has  joined  Ericsson’s  Startup  5G   business  by  connecting  them  with   and entertainment. Ericsson’s Startup 5G
        program designed to help communications   communications service providers around   program is a great platform that will amplify
        service  providers  (CSPs)  successfully   the  world,  providing  exposure  in  major   the use of these futuristic services, target
        accelerate  the commercialization and   technology events, and sharing Ericsson’s   new opportunities, and implement 5G use
        monetization  of  5G  by  introducing   technological  and  strategic  expertise.   cases across verticals. This collaboration
        them  to  the  right  consumer  innovation   The program also offers the participating   will  give  us  the  opportunity  to  introduce
        partners. The program seeks to encourage   startups  to  connect  with  the  consumer   new partners and offerings to customers in
        innovation transfer around 5G technologies   market  using  ConsumerLab’  s  expertise   the UAE as we continue to work to provide
        between startups and Etisalat to mutually   to validate their 5G services and concepts   unparalleled 5G services.” Jasmeet Sethi,
        create  new  business  opportunities  in  the   and  grow.  The  new  collaboration  further   Head of ConsumerLab, Ericsson Research,
        market.  As  part  of  Ericsson  Startup  5G,   strengthens  the  partnership  between   says:  “We  are  really  looking  forward
        Etisalat  will  receive  access  to  a  curated   Ericsson and Etisalat, with the companies   to  working  closely  with  Etisalat  to  co-
        list  of  companies  that  develop  scalable   working together to research and develop   create  and  test  applications  enhanced
        services,  devices,  and  applications  over   new  5G  consumer  offerings  such  as   by 5G. With access to 22 global startups


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