Page 26 - SAMENA Trends - June-August 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

COVID-19, with multi-pronged measures. need of any human intervention, devices continuity of business, healthcare,
In 2020, when the pandemic threatened and mobile and home internet plans. The education etc. and most importantly safety,
to disrupt economies, Oman remained on addition of Noor, the AI-powered chatbot during the pandemic. This recognition
the growth track, powered by Omantel’s to the App, customer engagement levels humbles as well as encourages us.
investments in frontier technologies grew manifold. This AI, bilingual chatbot Omantel is a people’s company and it
infrastructure and its 2019 roll out of 5G continues to provide quick and accurate continues to leverage its strengths to
network service. Omantel provided its responses on Omantel’s products and make lives of people better and function
solutions to the healthcare, education, services, by upselling promotions, of organizations more efficient. The award
public service delivery, as well as business answering Frequently Asked Questions is a boost for us to fast track our future
sectors and helped them brace the impact. and capturing leads. The ever-increasing plans that will continue to revolutionize the
Its services for health workers, setting up of number of users and growing demand for way Omani society functions. Our timely
virtual clinics, e-learning platforms, digital more services at customer’s fingertip have network upgrades coupled with the 5G roll
public service delivery solutions, remote encouraged bringing even more innovative out in late 2019 formed the base on which
working and online solutions ensured solutions to the App and take the service solutions to face COVID-19 were built. We
uninterrupted service and business to the next level. Understanding well the are confident that Omantel will continue
continuity. As strict health protocols like potential of digital transformation to to offer better solutions to every sector
lockdowns came into force, Omantel App build sustainable, affordable and efficient of Oman’s growing economy.” In 2019,
continued making customers’ access to solutions that touch every aspect of work, Omantel introduced the 5G fixed wireless
its services easier, quicker and safer from life, and play, and lead to the creation of an access to the people of Oman. Omantel is
the comfort of their homes. Omantel App innovation and knowledge-based society, the Sultanate’s first and leading integrated
users grew from around 300K in early Omantel has been keeping itself ahead telecommunications services provider,
2020 to 1 million by the end of the year, of the curve. Founded five decades back, enabling the digital society to flourish,
attracted by its ease of use and excellent Omantel has grown to become the leading allowing new ways of doing business and
service delivery through improved user provider of integrated telecommunications delivering a world of information, news and
experience, intuitive design and Artificial in GCC and remains committed to enabling entertainment. While striving to ensure
Intelligence. During the pandemic, the App a digital society to flourish. Acknowledging optimum customer satisfaction, Omantel
became Omantel’s virtual outlet bringing the award, Talal bin Said Al Mamari, CEO of plays a key social role to provide the
instant access to services like top-ups, Omantel said, “We at Omantel are ecstatic required support and subsidy to all sectors
bill payments, other than purchase of as our efforts for society continue to of the Omani society.
e-sim and instant activation without the show results in the form of convenience,

Omantel and SCT Entering into an Agreement for Satellite Services

Space Communication Technologies the satellite services using the state-of- to expand and enhance its reach for
Company (SCT) and Oman Teleco- the-art technologies on Ka-Band from mobile network backhauling, in addition
mmunication Company (Omantel) have the SCT’s satellite Earth Station located to providing connectivity services to their
signed an agreement to provide Satellite in Omantel’s Al Amerat Teleport on the end-customers in different regions across
Communication to the different verticals Omani Satellite payload on Arabsat6A the Sultanate. As the leading integrated
in the Omani market. Omantel will utilize @ 30.5 E. Omantel will use this service telecom services provider of Oman,
Omantel sees this agreement as a push
towards digitization that is modernizing
traditional ways of governance, education,
business, services and administration by
offering more efficient technologies and
advanced solutions. The agreement will
further consolidate Omantel’s position
as the market leader as the Company
will expand and enhance its reach for
mobile network backhauling, in addition
to providing connectivity services to its
end-customers in different regions across
the Sultanate. Omantel will gain satellite
bandwidth to complement its terrestrial
range coverage, thus expanding the user
base, and bringing them access to the
latest innovations through improved
connectivity. This agreement is another
collaboration between Omantel and SCT.
26 JUN-AUG 2021