Page 93 - SAMENA Trends - January 2022

REGULATORY & POLICY UPDATES SAMENA TRENDS

many government entities, that worked together in a team spirit to of requirements and challenges. At the corporate level, it aims
serve the higher goals of the UAE government. On this occasion, I to provide reliable and secure digital systems, a clear regulatory
can only commend the partners of the first phase of the platform, environment, guidance in laws, policies, and regulations, and
namely the Ministry of Interior, the Ministry of Education, the transparency in government transactions. At the government level,
Ministry of Health and Prevention, the Ministry of Justice, the it will strive to promote human capacity development through
Ministry of Community Development, the Ministry of Climate training apart from providing tools necessary to efficiently deliver
Change and Environment, the General Authority of Civil Aviation, services and empower all government employees.
the Federal Authority for Identity, Citizenship, Customs and Ports (January 18, 2022) tdra.gov.ae
Security, and the Dubai Land Department. I extend thanks to the
rest of the authorities that have expressed their willingness to The Telecommunications and Digital Government Regulatory
participate in the development of the "UAE Verify" platform to serve Authority (TDRA) announced that the feature of displaying the
all customers." He added: "The launch of the "UAE Verify" platform name of the calling entity from private sector companies in
harmonizes with the electronic transactions federal decree-law the UAE will be officially and gradually implemented during the
announced by our wise leadership and approved by President His coming period. TDRA had started the test implementation of this
Highness Sheikh Khalifa bin Zayed Al Nahyan, may Allah protect feature last May to the banking sector, to be the first in the region
him, as part of a larger plan to develop federal legislation. The to apply this feature. Displaying the caller’s ID initiative, known as
platform also harmonizes with the UAE Government Charter “Kashif” initiative, informs customers about the caller’s ID, even if
for Future Services. It will play an important role in developing the caller’s contact info is not saved on the phone. This feature,
digital services and channels and enhancing the happiness of which was launched by TDRA in cooperation with the service
society. In TDRA, we will continue our efforts to develop digital providers, aims to reduce anonymous calls received by customers
transformation pillars and principles based on our responsibility and provides the caller’s information to the recipient before
for regulation and enablement in the telecommunications answering the call. TDRA indicated that it has issued legislation
and digital government sectors. We aim to continue the major related to this feature, as part of the development system aimed
achievements of our country during the next fifty years. TDRA at enhancing customers' confidence in calls received from private
emphasized that the "UAE Verify" launch is a major stride to sector companies, thus, reducing the inconvenience caused by
achieve the UAE Strategy for Government Services, which aims anonymous calls. Commenting on the new feature, Eng. Saif Bin
to provide human-centered services, establish trust between the Ghelaita, Director of Technology Development Affairs at TDRA,
government and the society, enhance the UAE competitiveness said: “TDRA, based on the directives of the wise leadership,
globally, and guarantee sustainability and efficiency. Al Mesmar launches and implements initiatives aimed at enhancing
stressed that the launch of the "UAE Verify" platform comes as customers’ confidence in the telecommunications sector
a result of a digital trust project that began about four years ago, services. Accordingly, we launched this feature that enables
thanks to the directives of the wise leadership to shape a future customers to identify the names of the calling parties, which
that matches the UAE’s position and lay scientific foundations allows them to decide whether they would like to answer the call.
for the future government. These directives were part of the UAE Moreover, it gives them a kind of reassurance when receiving the
government annual meetings to prepare a development vision for call and talking to the caller.” Eng. Bin Ghelaita added: “TDRA
the UAE’s future in preparation for the next fifty.As part of the Digital chose to implement this feature after reviewing a number of
Government Roadmap 2021-2025, the UAE Verify digital platform projects and best practices, and worked during the testing period
was launched to achieve 100 per cent digital government services in cooperation with the service providers to identify solutions to
in the country that are accessible to individuals, businesses and technical challenges, and to make modifications to the service
federal government employees. This initiative aims to attain six provider networks to fully activate the new feature.” TDRA initiated
strategic and priority goals: provide a unified digital platform the implementation of this feature with the banking sector, to
and common digital enablers; provide a world-class digital be applied to the rest of the sectors such as health, hospitality,
infrastructure; enable easy and quick integrated digital services education and other sectors on a later stage. This feature will
tailored to meet the clients’ needs; upgrade digital capabilities be applied to all private sector companies during 2022, and it will
and skills; prepare legislation to ensure seamless and holistic include fixed and mobile numbers registered under private sector
digital transformation; and increase the efficiency of government companies. TDRA emphasized that this feature is considered the
work. The Digital Government Roadmap 2021-2025 targets to first line of identifying the calling party, nevertheless, customers
meet the digital needs of individuals, corporations and federal must abide by the directives of competent authorities regarding
government employees. At the individual level, the roadmap seeks not revealing their personal information such as bank account
to provide easy access to accurate information, easy engagement number, PIN codes, passwords and others.
with the government, reduced waiting time, and quick resolution (January 1, 2022) tdra.gov.ae

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