Page 14 - SAMENA ELITE - October-December 2024
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ARTICLE
        14     OCTOBER-DECEMBER 2024




            The FWA development
            experience of leading
          carriers worldwide shows
        that while 5G FWA improves
              perceived speeds,
         providing diverse bundled
          services is key. According
            to Huawei data, more
          than 80% of carriers that
           provide commercial 5G
          FWA offer packages that
          bundle Wi-Fi mesh, video,
            and gaming services.                       Figure 5: Traffic distribution of FWA and MBB at different times
         Huawei's recommendation
                                             while 5G FWA improves perceived     Middle East, and Europe, CPE costs
        for such carriers is the 1+1+X
                                             speeds, providing diverse bundled   can be dispersed through leasing or
           strategy, which means
                                             services is key. According to Huawei   installment. In developing markets
         one high-performance air            data, more than 80% of carriers that   sensitive to CPE prices, 4G and 5G
         interface that improves the         provide commercial 5G FWA offer     coordination is needed. To generate
         home broadband rate, one            packages that bundle Wi-Fi mesh,    higher ARPU, carriers can develop
          seamless Wi-Fi coverage            video, and gaming services. Huawei's   entry-level users through 4G CPE with
                                             recommendation for such carriers    competitive pricing, and high-end
          solution, and a variety of
                                             is the 1+1+X strategy, which means   users with 5G CPE with similar pricing
           home services such as
                                             one high-performance air interface   to optical fiber solutions.
           4K OTT video and cloud            that improves the home broadband
                    gaming.                  rate, one seamless Wi-Fi coverage   Understanding broadband IoT from
                                             solution, and a variety of home     the FWA perspective
                                             services such as 4K OTT video and   The advent of 5G has clearly
        In the Middle East, more than 1 million   cloud gaming.                  helped FWA expand from homes
        5G FWA home broadband users                                              to enterprises. For example, work
        provide carriers with 30-80% higher   The development of FWA services    from anywhere is an FWA business
        ARPU than 4G FWA. In western Europe,   at scale creates requirements for   scenario for SMEs that provides
        5G FWA has been applied in many      CPE prices. Developed markets are   guaranteed connectivity, as well as
        scenarios, including SMEs and RVs.   less sensitive to CPE costs, and so   work suites, including online meeting
                                             business model design is more       software, telephony services, and
        The FWA development experience of    important. In markets with fair credit   24/7 assurance services. The core
        leading carriers worldwide shows that   systems, such as North America, the   of these services is to go beyond
                                                                                 connectivity and provide micro-
                                                                                 integrated, differentiated capabilities.
                                                                                 Based on its expertise gained from
                                                                                 around the world, Huawei has
                                                                                 summarized 12 private line use cases,
                                                                                 including SME private line and mobile
                                                                                 banking, which are differentiated
                                                                                 product portfolios based on FWA
                                                                                 connectivity. By July 2021, 27 carriers
                                                                                 had worked with Huawei to launch 5G
                                                                                 FWA Business services.

                                                                                 FWA can connect homes, enterprises,
                                                                                 and everything. The parcel lockers
                                                                                 and vending machines that can
                                                                                 be found everywhere are all based
                    Figure 6: 1+1+X wireless FWA service development strategy


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