Page 21 - SAMENA ELITE - July-September 2024

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“These trials seamlessly complement while fostering innovation across enabling faster data transfer between
the robust infrastructure of our key industries, including healthcare, base stations and the core network.
advanced 5.5G network, enabling education, and logistics. This is crucial for supporting the
record-speed data transfer in a vast data traffic generated by home
live working environment,” Ooredoo SAMENA Council Insights broadband solutions, virtual reality
Kuwait stated. “This technological The SAMENA Council notes that (VR), and the Internet of Things (IoT).
leap promises reliable and high- while the global mmWave market
speed connectivity, setting the stage is growing gradually, with estimates The SAMENA Council further observes
for delivering new services and forecasting a market cap of nearly that innovation will be necessary to
elevating customer experiences to $8 billion in the next five years, balance mmWave’s range,
new heights.” much remains to be explored within transmission power, and carbon
the SA-ME-NA region regarding footprint. From an FWA perspective,
Following these successful trials, mmWave properties, applications, mmWave’s enhanced bandwidth and
Ooredoo Kuwait has announced and use cases. Presently, only three capacity, compared to lower
plans to conduct further tests in high- regions—Asia Pacific, North America, frequency bands, promise a superior
demand areas such as ports and and Europe—are actively focusing digital experience, especially in
stadiums. The company is particularly on mmWave deployments. Key densely populated areas where
focused on delivering immersive applications, in addition to those bandwidth is shared. FWA utilizing
experiences using augmented reality aimed at consumers, are likely to mmWave holds the potential for
and providing ultra-high-definition emerge in aerospace and defense greater responsiveness, a truly
live broadcasting. This dedication industries. seamless digital experience, and
highlights Ooredoo’s commitment scalability to accommodate future
to delivering innovative solutions Moreover, mmWave offers a high- FWA applications in Kuwait.
to industries that rely on seamless capacity wireless backhaul solution,
connectivity and real-time data
exchange.

Beyond Conventional Use Cases:
Exploring New Frontiers
Ooredoo is actively exploring the
transformative potential of its 5G
FWA technology in unconventional
applications. A key focus is on
port automation, where real-
time communication between
autonomous vehicles, drones, and
control systems could optimize
efficiency and security in maritime
operations. This aligns with Kuwait’s
Vision 2035 strategy, which aims to
position the country as a global hub
for trade and investment.
Ooredoo’s 'Upgrade Your World'
campaign further demonstrates its
commitment to redefining customer
experiences by utilizing the latest
in wireless technology to enhance
internet access and digital services
across various sectors.
Driving Kuwait’s Digital Evolution
By focusing on high-quality, reliable
connectivity, Ooredoo is playing
a pivotal role in Kuwait’s digital
evolution. The company’s efforts
are boosting the local economy

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