A new BBC app brings together content from across the BBC for audiences outside the UK.
The app has been jointly launched by BBC Studios, the commercial arm of the BBC, and BBC News. The app mirrors the refreshed BBC.com experience, offering stories and videos across business, innovation, culture, travel, earth, alongside news, sport, and live coverage.
It’s the first time that BBC content has been brought together for international viewers under a single digital roof.
Tara Maitra, Chief Commercial Officer, BBC Global Media & Streaming, BBC Studios, said: “These new digital products deliver an experience as premium as our news and storytelling and offers us the opportunity for future growth as we remain focused on finding new and innovative ways to make BBC content more easily accessible across the globe.”
BBC.com re-launched in North America last December. A number of changes have been made, including the addition of more live coverage and video content, though popular features such as breaking news alerts remain available
Advertising partners are being offered more premium high impact ad units that sit alongside the BBC’s content, making for a more effective consumer journey. Marketers will also benefit from advanced targeting capabilities featuring more sophisticated audience intelligence, segmentation, and attribution that connects campaigns across web and app products, delivering enhanced measurable results for partners.
The BBC app is available for download in the App Store for Apple users and for Android devices via Google Play.
Source: https://www.broadbandtvnews.com/2024/03/21/global-launch-for-new-bbc-app/