Paramount Global Content Distribution has agreed a licensing deal to create a Paramount+ branded destination on the pan-African platform MultiChoice.
The new agreement is part of Paramount’s strategy to expand the Paramount+ brand around the world.
Branded areas have already been created via Cosmote in Greece, Streamz in Belgium, Blast TV in Philippines and JioCinema in India.
“The expansion of our long-standing relationship with MultiChoice from a traditional licensing deal to a fully dedicated, Paramount+ branded destination on the platform is a testament to the tremendous effort of Paramount Global to continue to build the offering from multiple content pillars,” said Lisa Kramer, President, International Content Licensing, Paramount Global Content Distribution.
The branded destination offers African audiences’ direct access to new and returning television series as well as feature films and marks the debut of the Paramount+ brand in pan-Africa. MultiChoice viewers will have access to world-class content from CBS, Paramount+ Originals, Showtime, Paramount Pictures, and they will find iconic films and hit television series such as Yellowstone, 1883, 1923, Poker Face, Special Ops: Lioness, Lawmen: Bass Reeves and upcoming new series Landman as well as returning series like Survivor
“This agreement reflects our commitment to providing our viewers with world-class entertainment options and expands our offering with iconic content. We are proud to offer African viewers direct access to a dedicated space where they can enjoy their favourite programming and discover new hit titles, further enriching their entertainment experience,” says Nomsa Philiso, CEO: General Entertainment, MultiChoice South Africa.
MultiChoice has this month relaunched its Showmax streaming platforn in partnership with Comcast’s NBCUniversal and Sky.
Source: https://www.broadbandtvnews.com/2024/02/26/paramount-to-launch-on-multichoice-in-africa/