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Jordan’s Umniah awards BSS deal to Tecnotree

In a world where digital transformation dictates the pace of business evolution, two pioneering entities have merged their expertise to chart a new course in telecommunications. Tecnotree, a global leader in cutting-edge digital platforms, has inked a groundbreaking multimillion-dollar agreement with Umniah, a leading telecom solutions provider in the MENA region. This partnership is set to redefine customer engagement through the lens of artificial intelligence, embedding AI-driven Business Support System (BSS) applications to elevate the customer experience to unprecedented heights.

The collaboration between Tecnotree and Umniah is not just a business transaction; it is a strategic alliance aimed at harnessing the power of AI to transform the telecom landscape. With Umniah boasting up to 3 million subscribers, the implementation of Tecnotree's Sensa Intelligence platform promises to integrate AI across Umniah's business workflows seamlessly. This initiative is poised to enhance Umniah's CRM system, targeting significant improvements in Net Promoter Score (NPS), churn reduction, and an uptick in Average Revenue Per User (ARPU). The essence of this partnership lies in its commitment to delivering a superior customer experience, leveraging Tecnotree's AI-embedded BSS applications to streamline operations and accelerate product value delivery.

The suite of AI-driven applications provided by Tecnotree is designed to cover an extensive range of functionalities, including dynamic product catalogues, digital self-care, customer management, and more. This comprehensive BSS stack is the cornerstone of the partnership, enabling a unified, intelligent transformation across Umniah's operations. The deployment of these solutions underscores a shared vision between Tecnotree and Umniah: to leverage artificial intelligence in enhancing digital services and supporting customers in delivering exceptional experiences. Tecnotree's leadership in 5G-ready digital BSS solutions with AI/ML capabilities, evidenced by its TM Forum Open API Conformance, further solidifies its position as a trailblazer in the telecom industry.

This collaboration between Tecnotree and Umniah marks the second major project focused on advancing AIML-driven customer experience, highlighting the growing importance of AI in telecommunications. By integrating AI across business workflows, the partnership not only aims to revolutionize customer engagement but also sets a new benchmark for telecom excellence in the MENA region. As the telecom industry continues to evolve, the strategic use of AI and ML in enhancing service operations, from predictive maintenance to personalized customer interactions, becomes increasingly vital.

In a rapidly changing digital landscape, the alliance between Tecnotree and Umniah serves as a beacon of innovation, demonstrating the transformative potential of AI in telecommunications. As this partnership unfolds, it promises to unlock new horizons in customer engagement and operational efficiency, paving the way for a future where technology and human aspirations converge in harmony.



Source: https://bnnbreaking.com/tech/tecnotree-and-umniah-forge-a-groundbreaking-ai-partnership-to-revolutionize-telecom-in-the-mena-region

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