Amazon Web Services (AWS) said that Malaysia’s Axiata Group has selected AWS as its primary cloud provider as part of its plan to accelerate digital transformation across its operating companies in Southeast Asia and South Asia.
AWS said Axiata will migrate a wide range of mission-critical applications to AWS by the end of 2024, including more than 650 services across customer service, enterprise resource planning, and human resources, and 80 machine learning (ML) applications.
Axiata will also make use of AWS technologies such as data analytics, ML and generative AI to inform data-driven business decisions, tailor offerings to new markets, and develop new services to meet evolving customer needs across the telecoms, banking, and payments industries, said Axiata group CIO Anthony Rodrigo.
“Customers expect effortless mobile transactions, and by tapping into AWS’s generative AI and machine learning capabilities, we can deliver on the needs of customers rapidly, securely, and more cost effectively,” he said in a statement. “The cloud gives us the agility to build new business models that will differentiate Axiata now and into the future.”
AWS noted that Axiata is already using some of its services and tools. For example, Axiata has been leveraging Amazon Bedrock – which makes multiple foundation models available via an API – to build experimental generative AI applications to improve productivity across all business lines, including customer service, finance, human resources, and sales.
Sri Lankan telco Dialog Axiata has been using Amazon SageMaker to transform its analytics and ML infrastructure into an internal AI factory system that enables the company to use analytics and ML to develop and deploy churn prediction and next best-offer systems to drive customer engagement.
Meanwhile, Indonesian telco XL Axiata is using Amazon Elastic Kubernetes Service (Amazon EKS) to launch and run its MyXL and AXISnet mobile applications without needing to manage underlying infrastructure. Result: XL Axiata has expanded the availability of its services, tripled its monthly active users in two years, and scaled its applications nearly twice as fast compared to using on-premises infrastructure, AWS said.
“With AWS, Axiata can diversify and modernize their business in the cloud, while shaping the future of customer service with generative AI,” said Conor McNamara, vice president at AWS ASEAN.