3 Screens Solutions (3SS) and Super RTL’s Toggo have launched the world’s first kids-only native video app on Android Automotive OS (Operating System).
Toggo’s kids’ multiscreen entertainment platform is now available to all vehicles whose infotainment systems run on Android Automotive OS, the fastest-growing In-Vehicle Infotainment (IVI) ecosystem in the world today. The new app provides a superior user experience enabled by 3SS’ 3Ready product platform, which today powers advanced, next-gen viewing for 20 major operators worldwide with 50 million users reach.
The app will be available to selected Android Automotive OS enabled vehicles in the DACH region, including those running Google Automotive Services. This includes Polestar, Volvo, Renault, with Ford and Honda models soon joining their ranks.
Commenting on the development, Robert Dube, head of product & data Toggo Digital at Super RTL Fernsehen, said: “As Toggo we always want to innovate and be where our target audience is. To be able to provide our kid-centric entertainment service to vehicles highlights and supports this vision.
“With the ongoing support of 3SS, we’re delivering our wide selection of content to the in-vehicle environment, with a functional and intuitive UX to entertain young people while travelling”.
Tomasz Dzikowski, head of automotive product at 3SS, added: “The automotive infotainment sector creates a chance for content services to further engage with their existing customers and potentially attract new ones in this completely new distribution category, one which is still untapped by the big OTT platforms.
“Furthermore, by joining the 3Ready platform, content providers such as Toggo get early mover advantage, and benefit from being one of the first to appear in automotive app stores”.
Source: https://www.broadbandtvnews.com/2023/07/26/super-rtl-and-3ss-launch-toggo-kids-video-app/