Consumer electronics brand TCL has selected cloud-based SaaS broadcast and connected TV technology provider Amagi to support its new streaming options, simplifying and accelerating the addition of channels to the platform and expand its reach across North America.
TCL will use benefitting from Amagi Connect, the global end-to-end free ad-supported streaming TV (FAST) marketplace; the Amagi Thunderstorm server-side dynamic ad insertion platform; the Amagi Ads Plus premium CTV advertising marketplace; and the delivery of video-on-demand (VOD) content all combine to support OTT channels on TCL devices.
Channels can be delivered via direct agreements already in place with content partners, with Amagi managing server-side ad insertion (SSAI), content delivery networks (CDNs), and actual delivery. Or, through Amagi Connect, TCL can request and launch multiple channels without needing a direct agreement with each content partner.
Designed to reduce the need for external legal and onboarding resources, Amagi Connect is said to have lowered the cost and complexity of launching upward of 100 channels on the platform. Amagi Ads Plus will represent the advertising inventory exclusively for all Amagi Connect channels delivered via the partnership.
"TCL takes great pride in our innovation, vertical integration, and valuable relationships with partners like Amagi as those are the keys to our success. As a top two best-selling TV brand in the U.S. for four consecutive years, we have achieved our goal to become one of the most popular electronics brands in the country, but we won't stop there," said Mark Zhang, president, TCL North America. "By always listening to what our users value, we know that consumers demand more entertainment options, so we're thrilled to elevate our award-winning product's content library with Amagi's services.”
"With continued innovation and leadership, and Amagi as a trusted technology partner, TCL is launching a broader range of content channels with unprecedented speed and agility for its new high-performance smart TVs," added Haohong Wang, general manager, TCL Research America. "Key relationships with technology partners such as Amagi ensure that we're delivering world-class products and experiences. The company's cutting-edge solutions have streamlined our operations and enabled us to bring an extensive range of high-quality programming to viewers more efficiently than ever."