According to statistics released by the Nigerian Communications Commission (NCC), this is the highest penetration rate for the year so far from 41.61 per cent recorded in January 2022.
TechEconomy’s study of the NCC’s statistics also revealed that this reflects the highest broadband penetration rate in the country since October 2020 which stood at 45.93 per cent.
Broadband or Internet Penetration Rate is calculated based on the percentage of the total population of a given country or region that uses the Internet.
According to the International Telecommunications Union (ITU) defines an Internet user as someone aged 2 years old and above, who went online in the past 30 days.
Internet Subscriber refers to a home, residential multiple dwelling unit or commercial unit that receives internet services over a network(s).
Interestingly, broadband adoption in the household is largely driven by relative advantage such as availability, faster access, utility outcomes, such as the uses of broadband for work purposes, and hedonic outcomes that refers to use of broadband for entertainment purposes, especially among the GenZ.
The main factors for the non-adopters can be attributed to lack of access, high costs and lack of needs.
The gradual adoption of broadband by the consumers is not only an industry concern, but government aim as well hence the Nigeria National Broadband Plan 2020-2025 aims to address this.
Source: https://techeconomy.ng/nigerias-broadband-penetration-increases-to-45-55-in-october/