Omantel, the leading telecom operator and services provider in the Sultanate of Oman, launched a campaign to pay its tribute to the nation as part of Oman’s 52nd National Day celebrations. The campaign themed “The Voice of Oman” was created to celebrate the country’s progress and its achievements over the past 52 years, in addition to aspiring future generations.
The campaign includes the release of a newly penned song that reflects how our inner voices, aspirations, and thoughts lead us to create something for the joy and pride of the nation. The song is a collection of several themes that is related to the country, all combined into one, to create a better future for the nation. Like every national day campaign, Omantel has captured the emotional aspect of the day and combined it with the company’s key message to spread love, joy and unity on this significant day.
As part of this initiative, Omantel has collaborated with a number of celebrities and inspiring figures in Oman, including Ali Al Habsi, Sumaya Al Siyabi and Sultan Al Amri among others. The celebrities involved have all collaborated and established this catchy song to spread “The Voice of Oman”, or “Sawt Oman” in Arabic. They showcased their inner voices to share their unique and inspiring stories, messages, skills, and talents to create something bigger and better for the nation that people can look up to.
The campaign was officially launched with a catchy music video across all social platforms, in addition to a creative interactive figure at the Mall of Oman. The figure illustrates the campaign name and produces key voice inspirational messages from the campaign’s characters for the people to listen and get inspired from.
Commenting on the campaign, Saba Al Busaidi, Senior Manager of Corporate Affairs at Omantel, stated, “We are excited about the 52nd National Day’s campaign themed “Voice of Oman” that was launched recently as part of our celebrations. Through this campaign, Omantel seeks to showcase its responsibility and proactivity to convey a positive message to the community through creativity and inspirational characters. In addition, this initiative was designed to reach out to the widest segment of the society to celebrate the nation’s growth and development through the years, in addition to inspiring future generations.”
“Oman’s National Day is a significant occasion for all of us, and we have added to the fun and excitement by launching this song to spread happiness to people across the nation. We hope that this will be an inspiration for the people and residents of Oman.” she concluded.
Omantel focuses its work on the youth through initiatives that address community needs by providing them with a sense of citizenship and community responsibility. The Company’s focus is to generate in young people a sense of responsibility through innovative projects and campaigns to support them to progress. The Company also encourages the involvement of young people from different sectors of society and ensures equal participation to create leaders and successful and inspiring individuals for the progress of the nation.
Source: Press Release