Aruba, a Hewlett Packard Enterprise company, today announced the highly anticipated launch of the company’s Enterprise Cloud instance in the UAE. The new deployment is in response to the country’s increasing appetite for cloud-based networks that offer business resiliency, efficiency, automation and flexibility. The cloud instance provides in-country data residency, allowing local businesses to maintain proximity to their data.
Providing insight into the launch, Zeeshan Hadi, Country Manager, UAE at Aruba says, “We have seen an acceleration in demand for cloud services in the UAE as companies look to modernize their IT infrastructures and architectures and to transform to support a hybrid workforce. According to a report by Ken Research, the UAE cloud services market is set to grow at a CAGR of 16.9% in terms of revenue generation over the period 2021-2026. However, one of the key obstacles to cloud adoption has been data residency and concerns about data stored in a cloud hosted outside of a country’s borders, particularly when it comes to customers operating in regulated industries such as government, healthcare, and Finances are services. The launch of our cloud instance in the United Arab Emirates is a significant achievement and will go a long way towards addressing these concerns. This is another milestone in our ongoing quest to better serve our customers and partners in the UAE.”
The launch comes under the United Arab Emirates Government’s Federal Personal Data Protection (PDP) Law, which was introduced earlier this year and sets out new regulations for the processing of personal data for individuals in the United Arab Emirates. Apart from the privacy issue, hosting cloud services close to customers in the UAE means better and faster network and application performance, extremely low latency and hence the best user experience.
The company’s flagship Aruba Central platform, which provides AI-powered, cloud-managed networking for branch, campus, remote, and data center networks, is hosted on the on-premises cloud instance.
As the management and orchestration console for Aruba ESP (Edge Services Platform), Aruba Central provides a single point of control to oversee every aspect of wired and wireless LANs, WANs, and VPNs across campus, branch, remote, and data center locations. AI-powered analytics, end-to-end orchestration and automation, and advanced security features are natively built into the solution. Live upgrades, reliable reports and live chat support are also included, making daily maintenance activities more efficient.
Built on a cloud-native microservices architecture, Aruba Central meets enterprise needs for scalability and resiliency, while also being powered by intuitive workflows and dashboards that make it perfect for SMBs with limited IT staff. The solution is also integrated with HPE GreenLake, providing a consistent operating model and single platform for IT leaders to view and manage their compute, storage and network infrastructure for unmatched efficiency and improved cost control.
Recently, the company added Client Insights to the Aruba Central Foundation license, offering customers a device discovery and provisioning service at no additional cost. The platform has also been infused with four new AI capabilities that leverage Aruba’s vast data lake to provide partners and IT admins with more actionable network and security insights.
“We’re excited about today’s announcement, which will enable our customers to leverage Aruba Central in the region and provide a simpler way to extend their network from the edge to the cloud—all enabled through a seamless, unified wired, wireless, and SD Branch Infrastructure . Leveraging cloud technologies allows us to deliver solutions that leverage artificial intelligence and machine learning at scale, resulting in what we call Aruba Self-healing AIOps. The benefit to customers is that issues are automatically identified and resolved before end users or business performance are impacted, without requiring manual effort from IT operators,” concludes Lars Koelendorf, Vice President, Solutions & Enablement, EMEA at Aruba .