Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, announced its collaboration with the “COFE App”, an online coffee marketplace, through a new interactive campaign. The initiative falls in line with stc’s corporate social responsibility (CSR) program, and ongoing mission to support local small to medium sized enterprises (SMEs) in Kuwait.
stc indicated in a statement that the campaign, held in collaboration with the COFE App, in which individuals who download the COFE App will be awarded a free coffee drink from stc. The free coffee will be distributed through different coffee shops listed on the App across different dates, starting with “The Coffee Bean” and “CAF” during the month of August and Sept.
The concept behind the initiative stems from stc’s commitment to support the local economy by backing SMEs across various levels. stc had previously organized numerous initiatives that aimed to shed light on local entrepreneurs, SMEs, and start-ups in Kuwait. As a leading pioneer and advocate for digital transformation, stc actively organizes or participates in initiatives that reinforces the interaction with the local community.
Commenting on this initiative, Danah AlJasem, General Manager of Corporate Communications at stc, said, “We are excited to launch our new campaign in collaboration with the COFE App, an innovative coffee marketplace platform. The values behind this campaign align with some of the key pillars behind our extensive CSR campaign, as well as our corporate strategy which focuses on enabling digital transformation in Kuwait. Through our collaboration with COFE App, we invite all coffee lovers to download the App and follow our official social media accounts to learn more about what we have in-stored.”
AlJasem stressed that stc’s partnership with COFE App confirms the Company’s interest in supporting Kuwaiti youth projects, Online Apps and innovative local entrepreneurship initiatives, that add value to the economy, enhance the business environment and develop youth skills and their innovative initiatives. The partnership reinforces stc’s efforts to promote youth activities, entrepreneurship and innovation, that support technology and digital solutions.
AlJasem added, “When implementing the framework and initiatives under its CSR strategy, stc spares no effort in achieving its set out objectives to positively impact society. Considering its role within the private sector, stc will continue to form fruitful collaborations and strategic partnerships with local businesses of various sizes, enabling the Company to create a larger impact in the community and local economy.”
Also commenting on the collaboration, Ali Al Ebrahim, CEO of the COFE App, said, “We are proud to partner with stc, one of the leading telecom providers in Kuwait and the region to showcase our innovative platform. This summer campaign invites coffee lovers to download the COFE App and get a free drink from stc. Additionally, the app includes a wide selection of the top international and coffee brands with smart delivery options as well as added benefits.”
Al Ebrahim added, “I would like to extend my sincere gratitude and appreciation to the team at stc for organizing and launching this initiative. I would also like to thank the participating coffee shops for their support and participation. We look forward to the upcoming activities in this partnership, and collaborating once again with stc in the near future on other initiatives.”.
To find out more about stc’s events, promotions, and sponsorships, follow stc’s official social media platforms, visit one of stc’s branches, download mystc mobile application, visit www.stc.com.kw or contact the customer service center by dialing 102 for around the clock assistance.
Source: https://www.stc.com.kw/en/news/28-09-2022-stc-partners-with-COFE-App