CTV operator Vizio has expanded its distribution deal with The E.W. Scripps Company to add four channels to its FAST platform WatchFree+.
Available in the US, WatchFree+ provides Vizio TV owners in the US with access to more than 240 free streaming channels from studios including Disney Media & Entertainment Distribution, Sony Pictures, and Warner Bros, along with over 5,000 ad-supported VOD titles.
Joining that roster are NCIS home ION, ION Mystery, Black-oriented Bounce XL and western focused Grit Xtra. Scripps channels already available on WatchFree+ include Newsy, Court TV and Brown Sugar.
Katherine Pond, group vice president, Platform Content and Partnerships at Vizio, said: “We are pleased to be working with Scripps to expand their content offering on Vizio, helping us deliver on our commitment to provide endless entertainment options and enhanced consumer experiences. Thanks to these popular Scripps channels with some all-time consumer favourite shows, we can offer an ever-wider variety of free programming across genres and interests and bring more options to millions of WatchFree+ viewers.”
Jeffrey Wolf, chief distribution officer, Scripps Networks division, said: “Our growing relationship with VIZIO is part of the rapid expansion of our networks into connected TV and free streaming platforms. Working with Vizio, we are able to reach more consumers and broaden the audience for our very popular brands and wide array of programming that entertains, informs and engages millions of consumers.”
Source: https://www.digitaltveurope.com/2022/09/01/vizio-adds-scripps-networks-channels-to-watchfree/