stc recorded a growth of 4% in digital services compared to last year, which reflects the increased demand for services provided by the company through its digital channels, confirming the pioneering role led by the group as the most prominent digital enabler in the region.
Data traffic witnessed an increase in usage during the first days of Eid al-Adha, topped by the applications that the company targeted in its special packages for its customers, as the demand for chat applications increased by 173% compared to normal days due to the demand for exchanging congratulations and blessings, followed by the Snapchat application by 121% to share shots and pilgrims’ moments.
During the Eid, internet data services recorded a growth of more than 18%, and voice services recorded a growth of 8% compared to the same period last year. International traffic on stc’s network increased to most countries, including Yemen, Sudan and Egypt, whose demand volume rose to more than 990%, compared to normal days during peak hours.
stc had provided many digital solutions and services during the Hajj season 1443, including digital medical services such as the Holo Doctor service, security services and monitoring services such as network and services monitoring systems and screens, in addition to drones to monitor traffic in the holy sites. The group also provided an innovative solution to monitor the state its infrastructure in the Holy Sites, Makkah and Madinah, via the stc smart screen (Dashboard) to ensure the quality of communication services and facilitate communication of pilgrims with their families and sharing their time during their stay in Makkah, Madinah and the Holy Sites.
Source: Press Release