The Czech Republic’s Association of Television Organisations (ATO) has announced an agreement with Nielsen Admosphere to implement cross-platform TV audience measurement in the country.
The five year contract will run from 2023-27, and see Nielsen provide a comprehensive solution to TV audience measurement in the Czech Republic, with clients receiving data on audience measurement from TV receivers, PCs, smartphones and HbbTV on smart TVs.
This is the extension of a relationship between Nielsen Admosphere and the ATO which has existed over the last 20 years.
Vlasta Roškotová, the managing director of the ATO, said: “The approach of Nielsen Admosphere guarantees that the project of TV measurement in the Czech Republic is not going to be mothballed for the next five years, unchanged and left as at the time of signing the agreement, but it is going to continuously develop within our co-operation according to the newest trends and findings. Compared internationally, the project already stands high, which is something we want to build on and develop.”
Tereza Šimečková, the managing director of Nielsen Admosphere, said: “We appreciate the trust ATO holds in us and I believe that the quality of our results together with an innovative and active approach to the project throughout every five-year period will be the base of our good cooperation in the future. I would also like to thank all of our NAD team whose expertise and professionalism as well as active approach and enthusiasm are the driving forces in the project.”