A Memorandum of Understanding (MoU) has been signed recently between Grameenphone, Northern Education Group (NEG), country partner of Kotler Impact and Asiatic Mindshare Bangladesh, media partner of Grameenphone, centring a special textbook titled “Essentials of modern Marketing” (EOMM) by Professor Philip Kotler and his associates which is to be written and published in 2022.
The book will illustrate Grameenphone’s success in Bangladesh in the local edition to inspire new era marketers from the entrepreneurial mindset and social impact of the company to excel for the nation going forward said a press release.
The signing ceremony took place at the GP House, where Yasir Azman, CEO, Grameenphone, Mohammad Sajjad Hasib, CMO, Grameenphone, Solaiman Alam, CDSO, Grameenphone, Nafees Anwar Chowdhury, head of marketing at Grameenphone and Zahiduz Zaman, head of Digital Channel and Distribution of Grameenphone were present.
On behalf of Northern Education Group – Prof Dr Anwar Hossain, vice-chancellor of Northern University Bangladesh (NUB), Prof Dr Nazrul Islam, pro-vice-chancellor of NUB, Saad Al Zabir Abdullah, IT department director of NUB and Zayed Iqbal Abir, coordinator of EOMM project – joined the signing ceremony.
As the media agency of Grameenphone, Asiatic Mindshare Ltd was represented by their Managing Director Morshed Alam, and Executive Director Tusnuva Ahmed, at the event.
During the event, CEO Yasir Azman expressed his delight and said: “With the ongoing technological advancement in the country, the digital lifestyle of the people is evolving. MyGP understands the increasing digital needs of the people and has played a pivotal role in supporting digital inclusion and enabling digital advancement. It gives us immense joy to have our flagship app featured in Philip Kotler’s book. We hope the journey of MyGP inspires new era marketers.”
VC Prof Dr Anwar Hossain, vice-chancellor and country partner of Kotler Impact, said: “NUB celebrates this historic moment of MOU signing with Grameenphone on EOMM as a landmark in our ties with the corporate world.”
Grameenphone as a tech service leader and connectivity partner to Digital Bangladesh has submitted the success story of MyGP, a flagship app of GP which provides personalized content for users brings innovation and has opened doors to unbound modern possibilities.
Currently, MyGP caters as an instant digital partner to over 15 million monthly active users, in their various basic self-service needs and enhancing their lives with various entertainment and lifestyle solutions with just a few taps.
The MyGP case study presented in “Essentials of Modern Marketing,” is expected to benefit thousands of graduates and undergraduate students, professionals, practitioners, and executives in Bangladesh and other countries in South Asia academically and intellectually. The book will have printed copies and will also be available on Amazon.com in 2022.