Viaplay and Sony Pictures Television (SPT) have agreed a multi-year extension of their long-term partnership in the Nordic region.
As a result, the latest Sony Pictures Entertainment (SPE) films and television series will continue to receive their Nordic streaming premieres on Viaplay, where viewers can also enjoy an extensive range of SPE’s most popular series box sets and classic movies. In addition, high-profile SPT television series will join the pipeline of international Viaplay Originals.
The agreement also secures new SPE films and series for Viaplay’s V Film pay-TV channels, and a wide selection of new and library films for Viaplay’s Scandinavian TV channels.
Commenting on the agreement, Filippa Wallestam, NENT Group chief content officer, said: “We are delighted to deepen our long-term partnership with Sony Pictures Entertainment. Viaplay will remain the first in the Nordic region to stream SPE’s hottest films and series, which will reach viewers faster than ever. This renewal reflects the value that our partnership creates for both companies. We look forward to working with SPE to bring even more world-class storytelling to millions of Viaplay subscribers in the years to come”.
Mark Young, EVP distribution & networks, EMEA, SPT, added: “It’s fantastic that Viaplay will bring some of our biggest ever box office hits, including ‘Spider-Man: No Way Home’ and ‘Uncharted’, to the Nordics. We’re hugely excited to be expanding our Sony Pictures Universe of Marvel Characters too, and I’m sure Viaplay’s audience will love meeting Kraven the Hunter, Madame Web, and of course returning to the Spider-Verse when those titles arrive. This deal also opens a treasure trove of classics from our phenomenally vast SPE feature film and TV series library for Viaplay’s audience to enjoy. We’re thrilled to be extending this deep, broad-ranging and long-term partnership with the team at Viaplay”.
In addition, Viaplay and SPE have recently concluded long-term content deals that secure SPE content for Viaplay viewers in the Baltic countries, Poland and the Netherlands.
Source: https://www.broadbandtvnews.com/2022/04/28/viaplay-and-sony-extend-nordic-deal/