Infobip has acquired a Service without Network (National) licence to operate in Zambia, which will help the firm expand in the Southern African Development Community (SADC) region.
Becoming a licensed operator in Zambia will help Infobip bring local support to customers and also means the firm can strike partnerships in Zambia or the surrounding countries, thanks to the licence’s compliance with local laws and regulations.
“Zambia is an exciting market for Infobip, allowing us to service neighbouring countries such as Zimbabwe and Botswana too, where the way of doing business is very similar. Many multinationals are opening offices in these countries, which shows what an important region it is in terms of growing our business footprint,” says Douglas Van Wyk, Regional Manager for Southern Africa at Infobip.
Erica Lengwe, Managing Director at Infobip Zambia, says the move creates many opportunities for Infobip, especially given that the Zambian government is increasingly moving into the digital transformation space.
“This creates many opportunities for businesses looking to enter the digital space and consider of digital communications can help improve the customer experience, which is Infobip’s bread and butter. We’ve seen for a long time how Zambia is embracing the wave of digital transformation, so it’s important for us to play our part in pioneering a more digital future,” said Lengwe.