CNN has announced that the streaming service CNN+ will make its debut in the US on March 29.
It will be available for $5.99 a month or $59.99 a year, with early subscribers that sign up within the first four weeks after March 29 directly with CNN+ having access to the “Deal of a Lifetime,” or 50% off the monthly plan – for life – as long as they remain subscribers.
Commenting on the upcoming launch, Andrew Morse, CNN EVP, chief digital officer and head of CNN+, said: “March 29 will be an important day in the history of CNN and CNN+ will be a critical part of our future.
“I am so proud of the work our teams have done to ensure our world class journalism and storytelling comes to life on this new platform. We can’t wait for our subscribers to experience it”.
CNN+ was first announced in July 2021, with its debut being set for Q1 2022. It will offer subscribers three types of content, namely live, on-demand and interactive programming.
Alex MacCallum, CNN Worldwide head of product and general manager for CNN+, added: “We’re excited for everyone to experience CNN+ and see what we’ve been working on.
“We have a really compelling content offering with CNN’s world class journalists and are confident in the product offered at this compelling price”.
CNN will have a single CNN app that will offer access to both CNN+ and TVE experiences, with easy navigation between the two. In the single CNN app, CNN+ customers will be able to explore a range of new live, on-demand and interactive content through editorially-curated and personalised experiences that suit their interests.
Pay-TV customers will also enjoy the TVE experience, including access to CNN’s linear TV feeds of CNN, CNN International and HLN as well as a substantial on-demand offering, which will be available exclusively to pay-TV customers.
Source: https://www.broadbandtvnews.com/2022/03/14/cnn-launch-date-confirmed/