Transsion has selected network positioning services from location data and technology platform HERE Technologies to improve its location accuracy capabilities in emerging markets including Kenya, Nigeria, Ghana, Bangladesh, India, Pakistan, Indonesia and Thailand.
By deploying HERE Network Positioning, Transsion will be able to identify accurate positioning of its devices both indoors and outdoors. This is especially useful if satellite GPS is unavailable, or blocked by an obstruction such as a building. HERE’s technology will enable Transsion’s smartphone users to locate devices, people, and objects more quickly and with higher accuracy.
Robin Wang, Assistant President at Transsion said, “As a technology company with a focus on global emerging markets, we’ve long been committed to supporting local communities there. We’ve decided to deploy with HERE because they have presented a stand-out, compelling solution for markets that lack advanced infrastructure such as Africa and India.”
One use case that HERE Network Positioning will benefit is ride-hailing or ride-sharing. In Africa, ride-hailing has become increasingly popular over the years, with the number of users expected to grow 16% from 50.3 million in 2021 to 58.4 million by 2025. Traditional taxi companies are also pivoting their business model to include services that can be booked via mobile applications, making them more transparent for customers than before.
For these urban mobility services to stand out from its competition, a good user experience is key. HERE Network Positioning enables Transsion to gain an edge over its competitors by providing its users with more accurate calculations of estimated arrival times and precise pick-up and drop-off locations. End users of Transsion will also benefit from more accurate positioning which may otherwise be affected due to the presence of buildings, trees, tunnels, bridges, and atmospheric conditions that can direct drivers to incorrect locations.
“For ride-hailing services, being able to identify the exact location for pick-ups and drop-offs – whether it’s the right side of the street or the right entrance/exists within large venues such as airport or stadiums – makes a huge difference in improving user experience. That’s the difference Transsion is here to provide,” added Wang.