Esports Middle East LLC (ESME), a world-leading esports and gaming solutions provider based in the Middle East, has posted a 300% increase in 2021 revenue, driven by more than 16 brand campaigns.
The company has signed service agreements with 16 plus leading brands and publishers including Riot Games, Tencent, Moonton, miHoYo, Lenovo and SteelSeries.
The company had highly successful 2021 season, after numerous highly profitable campaigns run for brands such as Riot Games, Tencent, Moonton, miHoYo, Nvidia and Oppo. In addition, ESME has been named and awarded a certificate as ‘Excellent Service Provider’ by digital media and telecom giant, Tencent, known for publishing or owning majority stakes in some of the biggest hits in the gaming industry including PUBG Mobile, Honor of King, Fortnite and League of Legends.
ESME, founded in 2014, is an award-winning organisation specialising in league operations, talent management, and broadcast. In the same year, the firm launched the region's first Arabic esports news portal, esports-me.com, followed by its AI-powered esports competition platform, ArabEsports.com, in 2020.
ESME also owns a majority shareholder of Arabia E-Advertising, an Influencer Marketing Agency, supporting their campaign profits with ROI-focused methodology. The company recently received the 2021 Excellent Service Provider award from Tencent for their work done on their IPs.
This newest industry award highlights the industry's admiration for ESME's work in gaming, technology, and media in developing a worldwide services platform for the industry and beyond. As more companies sought to reach a wide gaming audience, ESME had over 16 contracted strategic agreements in 2021, ranging from full league operations to awareness campaigns for games and technology products in the sector. This year alone, over 1,400 videos and branded content were made by their roster of more than 170 content creators, garnering a total of 280 million views and 42 million social media interactions.
Saeed Sharaf, Founder & Chief Executive Officer, ESME said: “The Middle East games sector has evolved fast in recent years, becoming more than 16% of gaming’s global population. We owe this to several international firms investing in the region, and ESME is delighted to work with them, bringing their product to Arab players and nurturing local talents as a catalyst for further growth."
ESME is expected to close its fiscal year with a projected growth rate of over 67% of YOY content views with their ever-expanding list of contracted content creators. The entire team is confident in the long-term direction of the business due to a focused growth in its own IPs, and continuous selection by large brands to do business in 2022.-- TradeArabia News Service