Comcast’s NBCUniversal has unveiled a new theatrical windowing model that will see most titles from Universal Filmed Entertainment Group (UFEG) streamed exclusively on Peacock as early as 45 days after their theatrical and premium VOD release.
The new model, designed to boost Peacock in its battle for viewers with rival streamers, will begin with the studio’s 2022 film slate and will maintain UFEG’s existing PVOD deals with theatrical exhibition, the company said.
The 2022 theatrical slate will feature movies from Universal Pictures, Focus Features, Illumination and DreamWorks Animation including The 355, Ticket To Paradise, The Bad Guys, Downton Abbey: A New Era, Ambulance and Halloween Ends.
Some major movies such as Christopher Nolan’s Oppenheimer are not expected to be made available in the new window.
NBCUniversal’s announcement follows similar moves by Disney and WarnerMedia to bolster their streaming efforts with 45-day windows for new movies next year. WarnerMedia made movies available day-and-date on its HBO Max service with theatrical release this year. NBC Universal also made The Boss Baby: Family Business and Halloween Kills available on the streamer at the same time as they were released theatrically.
NBCUniversal said that the new expanded windowing structure demonstrates its own and UFEG’s continued commitment to Peacock by securing the content that differentiates the streamer from its competitors while also creating a film ecosystem that allows filmmakers and artists to reach a broad audience.
“As we continue investing in the most valued and sought-after content for Peacock, films are essential to that mix. The team at Universal Filmed Entertainment Group are fantastic partners and we are excited to bring their amazing slate of blockbuster films and beloved franchises to Peacock as early as 45 days after their theatrical release, and provide a steady stream of fresh, original films exclusively for Peacock customers throughout the year,” said Kelly Campbell, Ppesident, Peacock.
“Prioritizing the theatrical experience and eventizing our world class content remains the cornerstone of our business. By ensuring our upcoming slate has both a theatrical window and timely Peacock debut, we satisfy the needs and expectations for key stakeholders across the spectrum, from our filmmakers and producing partners, to cinemagoers and Peacock subscribers,” said Peter Levinsohn, vice chairman and chief distribution officer, UFEG.