The (ccc) company, a subsidiary of the stc group, launched a new brand for the next three years that aims to enhance its operational and digital capabilities and provide a unique world-class customer experience. According to a study was conducted by Frost & Sullivan International Consulting in 2020, ccc is the largest provider of customer experience services in the Kingdom.
The launch of the new brand is to ensure the continuation of the successes achieved by ccc in a journey of more than ten years. The company provides its services in eight different languages with a more than 70 million interactions with customers via contact centers annually.
The ccc's brand reflects the company strategy which aims to enabling and improving interaction with its customers through cutting-edge digital technologies and unleashing new business values to achieve strategic growth and provide digitally efficient and flexible services. It also aims to be the first choice for Saudi job seekers by continuing to provide advanced programs and improving the work environment to be one of the best in the Kingdom.
On the sidelines of the launch ceremony of the new brand, Mr. Ahmed Al Ghamdi, Chairman of ccc Company said: “Today we celebrate the launch of the new brand of a leading company in customer experience management by applying the best practices in this field based on the new international standards that it has set for the sector in the region and in accordance with the framework of strategic improvement of operations and efficiency through locally designed customer-centric digital services . In addition, we have now the ability to provide advanced data analysis and smart business solutions using the latest digital transformation solutions and work environments. We made our efforts to make ccc the largest contact center in the KSA and the region and to make our partnerships with our customers a meaningful way to meet their expectations."
Commenting on this, Eng. Mansour Al Dalaan, CEO of ccc said: "One of the most important strengths of ccc with the launch of its new identity is that it will remain the leader in defining customer experience management and the outsourcing industry in the Kingdom of Saudi Arabia and the region. This will be translated in attractive job opportunities, perfect and unique work environments and enhanced experience of the workforce through training and development in order to align the ccc's new brand with the stc’s digital transformation strategy and open new horizons. This will ensure that the company's customers will obtain high-level performance results in all the projects it manages, expanding business horizons while dealing with the data resources to drive business analytics and insights”.
"ccc has also employed more than 1,000 Saudi men and women during COVID-19 pandemic, bringing the number of the company's employees to more than 5,000. Additionally, today we have the largest women's contact center in the region with 1,800 female employees, which constitutes 30% of the total number of the company's employees." Al Dalaan added.
ccc has been established under a strategic partnership between stc; the most expensive brand in the Middle East, with Startek; a US-based company which specializes in customer experience management, and present in more than 13 countries around the globe with 40,000 employees.
Source: STC Press Release