Hungama Play, a video on demand platform owned by Hungama Digital Media, has announced expansion of its content library, now including the widest library of Sri Lankan movies on any streaming platform, thereby strengthening its foothold in the neighbouring country.
Facilitated through a partnership with Evoke International, Sri Lanka’s foremost entertainment brand that concentrates on delivery of value-added products and services to telecom operators, Hungama Play now offers its users in Sri Lanka over 200 movies in local languages like Sinhala and Tamil. Spanning several decades, the library includes a wide range of movies, from the latest blockbusters to old classics.
Hungama Digital Media COO Siddhartha Roy mentioned about the collaboration, “Like India, consumers in Sri Lanka, our geographical neighbours, too have a strong affinity towards content that is deeply rooted in local culture. As a streaming platform with a global presence, we have always believed in offering a diverse library that contains a mix of South Asian and international content. Our relationship with Evoke has gone from strength to strength over the last decade and we are glad to work with them again. We are certain that the availability of the widest range of local movies, besides other content, will make the experience even more enriching for our users in Sri Lanka.”
Besides Sri Lankan movies, Hungama Play users in Sri Lanka can also enjoy over 5000 movies in various languages like English, Hindi, Tamil, Telugu; 7500+ hours of kids content, 150,000+ short format videos across various categories like music, comedy, glamour, in addition to original shows across various languages and many more.
Commenting on the partnership, Evoke International founding CEO and director Lahiru Wickramasinghe added, “As a homegrown company we are honored to have obtained the exclusive rights to bring decades worth of Sri Lankan movies, predominantly Sinhala, to the users’ fingertips through this initiative. With Hungama’s long standing partnership in Sri Lanka, we have enabled Sri Lankan consumers to get easy access to the platform’s wide library whilst adding more value by providing them with high quality and world class entertainment. We hope the availability of local movies will serve to create a sense of admiration and interest for local cinema among the youth.”
Evoke offers a wide range of innovative, data driven and customer-centric products with their 360 degree in-house development team. Some of their services include Mobile and Web Applications, WAP products, IVR and Voice services, SMSC, Content Aggregation, Content Production and Digital Media.