Fintech company, PayBy, significantly expanded its footprint in the UAE following its recent partnership with NT.Payments.
With the convenience of using more than 4,500+ NT.Payments kiosks installed at high-footfall locations across the country, PayBy users can now top up their wallets and use a series of financial services.
Post top-up, PayBy users can avail a range of digital payment services. These include paying for utilities and government services, paying their mobile bill, transferring money to friends and family members, contactless and cashless payments online, on delivery and in retail stores.
PayBy is confident of enhancing its user experiences and also its user base with the new strategic partnership. Through the kiosks, even those with little or no access to financial services (like having a bank account) – usually low or mid-income individuals – can convert cash into digital money and access an array of financial services.
“The partnership with PayBy further strengthens our capabilities and expands our user base,” said Roman Krasitskii, Director of Commercial Department, NT.Payments.
“NT.Payments kiosks are user-friendly, multi-lingual and ubiquitous in the UAE, installed at malls, high streets, popular eating joints, and tourist destinations, among other places. PayBy customers can access a wider range of services in many more locations now.”
The partnership with NT.Payments is aligned with PayBy’s commitment to UAE Vision 2021, prioritising the shift to a cashless society.
A key finding of a recent study conducted by PayBy on the effects of the COVID-19 pandemic on the payment landscape in the UAE found out that nearly three-fourths (70%) of the UAE population have pivoted to cashless methods to pay for groceries, utilities and restaurant bills, as these are considered more hygienic, safe and secure.
PayBy has also been added to the Abu Dhabi Pay platform, so residents and citizens can use PayBy when completing digital government services and transactions through TAMM, the integrated Abu Dhabi government services platform.
Source: https://www.itp.net/business/97508-payby-partners-with-ntpayments-to-further-expand-uae-footprint