As part of Orange Group's direction, Orange Jordan launched the Purpose campaign on its social media platform to raise awareness about its goal to enable everyone to access a responsible digital world, by providing various digital services designed to be used responsibly and comprehensively with all requirements and aspirations.
The company will work to adopt this goal in its strategy, internal regulations, activities, and social responsibility programs. Given the influence of Orange as a leading and responsible digital provider in the lives of individuals and institutions, the company relied in formulating its goal on the visions and opinions expressed by customers, employees, partners, shareholders and all stakeholders. It was found that it is important to focus on two major commitments: digital inclusion and preserving the environment.
As the Kingdom's digital partner, Orange Jordan will continue working on enhancing digital inclusion; by ensuring that digital services and products are available across the Kingdom and enabling everyone to benefit from digitalization.
Due to the current crisis; the company strengthens its efforts in bridging the digital gap between individuals and sectors easily and safely, especially with the need to maintain social distance.
In addition to the social commitment, Orange Jordan is making efforts to confront climate changes and protect the environment, by increasing reliance on clean and sustainable energy sources, which is proved by its massive solar farm project covering 65% of the company's electrical energy needs and reducing carbon emissions by 45 kilotons since 2018, as part of the Group's commitment to reduce the carbon emissions resulting from its operations by 30% by the end of 2025.
Orange Jordan affirmed that this campaign embodies the values of transparency, attention and focus on results and excellence, which are part of the values that Orange adopts as a global company working in a local spirit, pointing to its keenness to express and raise awareness of what is the Purpose that everyone participated in for a responsible digital world.
Source: https://www.orange.jo/sites/press/en/release/pages/orange-launches-purpose-campaign.aspx