Streaming platform StarzPlay has signed a partnership deal with Virgin Mobile in Saudi Arabia as part of plans to strengthen its regional foothold.
The link-up will allow Virgin Mobile subscribers in the Kingdom to access the platform for no additional cost with select packages. Users can also choose to add the StarzPlay service to their existing plan for a fee.
Danny Bates, chief commercial officer at StarzPlay, said: “Saudi Arabia is one of our key strategic markets. Consumers today look for simple and quick ways to access video streaming apps and by bundling our services with the leading telecom company in Saudi Arabia, we are reiterating our commitment to providing flexible and secured access to our content portfolio.”
Virgin Mobile is the first operator in Saudi Arabia to bundle specific monthly plans with StarzPlay. The telecom company plans to use the premium video streaming service to attract new customers and improve retention.
Yaarob Al-Sayegh, CEO for Virgin Mobile in the Kingdom, said: “We are committed to making mobile better in Saudi Arabia and providing our customers with even more of what they want by listening to their feedback.
“We are transforming the customer experience in mobile through our digital-first strategy. This gives customers more control and a wider choice of options.”