Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, announced its sponsorship of the first sprint distance triathlon race organized by the Kuwait Triathlon Federation for athletes in Kuwait at the Green Island.
stc released a statement expressing its excitement and appreciation to participate as a main sponsor of the first of its kind event in Kuwait, which also falls in line with stc’s commitment to support local athletes and promote health awareness. The triathlon witnessed strong participation from local athletes who displayed their high levels of endurance and stamina as they completed the swimming, sprinting, and cycling legs of the race. The triathlon started at the Green Island and continued onto the Gulf Road where the Ministry of Interior had closed two lanes for the athletes to complete the cycling portion of the race.
stc confirmed that the sponsorship comes as a continuation of the various initiatives held under its extensive CSR program, encouraging the active participation of contestants in such events that fall within the sports category. The Company highlighted that its support towards these activities runs parallel with its strategic approach to enable digital transformation and drive innovation.
Through its role as a main sponsor, stc ensured that the proper safety measures and guidelines released by the Ministry of Health were met and implemented regarding social distancing. A practice that stc applies in its main headquarters, across all its branches, and in any external initiatives it participates in to avoid the spread of infection.
Ahmed Al Nowaibet, a member of stc’s public relations team, delivered a few words to the audience regarding stc’s participation in the initiative as well as stc’s vision when it comes to implementing its multi-layered CSR program. Al Nowaibet also participated in honoring the 16 winners, in addition to recognizing members of the Ministry of Health, Ministry of Interior and Kuwait Coast Guard, alongside Rashed Essa Al Kandari, President of the Kuwait Triathlon Federation, and Fatma Hayat, Head of the Women’s Sports Committee in Kuwait.
On this occasion, Danah AlJasem, General Manager of Corporate Communications at stc, said, “Following our previous sponsorship of the duathlon held earlier this year, sponsoring this initiative adds to the series of activities stc has participated in since launching our new brand early 2020. Our support towards such events stems from our core values which are built on promoting a healthy competitive nature, practicing physical endurance, and embracing a teamwork like culture across all aspects of life.”
AlJasem took this opportunity to thank the organizers on behalf of stc for effort they have put forth to achieve the successful turnout. She also thanked all the athletes that participated in the thrilling race and commended their athletic ability in completing the challenging course. In relation to stc’s CSR agenda, AlJasem confirmed that stc will continue to uphold its commitment to drive the community towards participating in such events that promote health awareness and provide athletes with a platform to compete against one another.
AlJasem added, “We believe that stc’s sponsorship of such events, encourage organizers to continue hosting events and challenges that spark healthy competition in the community. It is essential to back initiatives that bring the community together and empower athletes to pursue their passion in an environment where they can display their athletic talents.”
stc’s objective through these sponsorships is to become a source of inspiration for the younger generation, encouraging them to adopt a healthier lifestyle that can assist them in building a brighter future ahead.
AlJasem concluded, “In line with our digital transformation strategy, where we aim to continue developing innovative communication solutions and platforms that complement the strength of our 5G network, serving the entertainment and business needs of our individual and corporate customers respectively, stc is keen to support and encourage pioneering projects and activities across various sectors, which definitely includes the sports industry.”
To find out more about stc’s sponsorships, promotions, and events, follow stc’s official social media platforms, visit one of stc’s branches, download mystc mobile application, visit www.stc.com.kw or contact the customer service center by dialing 102 for around the clock assistance.
Source: stc Press Release