Nigerian SVOD OyaWatch TV launches
OyaWatch TV, a new Nigerian SVOD aiming to be the top provider of media and entertainment in the country, has launched.
Launching via Red Bee Media’s OTT Platform on February 5, OyaWatch offers a wide variety of live and on-demand content from a range of international broadcasters and local sources.
The service is said to be the first service of its kind dedicated to Nigerian audiences, and this local focus is emphasised by the streamer’s name. According to the company, the name OyaWatch comes from the Yorùbá slang “oya”, meaning “instant” or “instantly”, which is a popular expression in Nigeria.
OyaWatch is available in English, French, Hausa, Arabic, Igbo and Yorùbá, and offers more than 60 channels of live news, movies, TV shows, documentaries, sports and children’s content starting at 1500 Naira (€3.50) per month.
Ronaldo Minaise, CEO and founder of OyaWatch TV, said: “By launching OyaWatch TV, we want to make the best global and local media and entertainment experiences available to everyone in Nigeria. Through Red Bee’s OTT platform, we have built a competitive subscription service available on every device, including smartphones, which is crucial in reaching a wider audience in Nigeria.”
Steve Nylund, CEO, Red Bee, said: “OyaWatch is a pioneering service in the Nigerian media and entertainment landscape and we’re looking forward to see it grow in the years to come. It’s another great example of how our OTT platform offers a solid foundation for anyone looking to launch and develop a streaming service, no matter the ambition level or business idea.”
Source: https://www.digitaltveurope.com/2021/02/09/nigerian-svod-oyawatch-tv-launches/