Atos and Flytxt have implemented a unique Customer Value Management (CVM) solution, which will support Ooredoo's vision to accelerate its digital agenda with data analytics, cognitive computing, deep learning, and intelligent automation.
The move will enhance digital engagement and allow Ooredoo to better address its customers through targeted omnichannel marketing.
Atos delivered a real-time data-driven intelligence solution which made use of advanced statistical techniques and machine learning algorithms while implementing an Enterprise Information Fabric (EIF). This empowered Ooredoo Oman's Loyalty Management System, providing marketers with contextual customer intelligence to drive personalised customer engagement across traditional and digital touchpoints through intelligent digital marketing campaigns.
Flytxt provides its intelligent marketing automation platform NEON-dX to perform multi-channel campaign execution, digital, personalised, and contextual engagement in real-time, allowing Ooredoo' marketing teams to quickly and efficiently plan and execute upsell, cross-sell, and retention campaigns.
The solution helps Ooredoo with real-time digital campaigning based on new types of data sources, real-time analytics, visibility on customer subscriber churners, insight on consumption patterns of high valued prepaid customers to help lower the cost of management. The solution met the set objectives to improve and enhance customer experience and boost revenues by offering more personalised and relevant digital promotions.
Atos and Flytxt solution will help marketers gain deeper and actionable customer insights and contextual recommendations like the next best offer from various data sources to have more effective decisions and actions while engaging with customers.
"By partnering with Atos and Flytxt, we accelerated our digital transformation by implementing big data and real-time analytics. Enhancing customer value and experience is a priority for us, as well as creating new revenue streams. This robust digital solution will play a big part in affirming our role as customer experience leaders." said Jaffer Al-Khaboori, Director - Strategy & Transformation at Ooredoo in Oman.
"Ooredoo Oman is one of the first telecom operators in the region to onboard an ambitious digital transformation journey, and we are proud to have partnered with them.
With the implementation of the Telco Data Analytics solution, Ooredoo Oman can introduce new business scenarios, boost customer value, increase revenues and gain competitive market advantage," said Marc Veelenturf, Head of Middle East and Head of Telecom, Media & Technology for Growing Markets, Atos.
“We are happy to associate with Atos for supplying our intelligent marketing automation solutions for Ooredoo Oman to underpin their customer-centric digital transformation. Telcos leverage our built-in AI and Automation capabilities to drive persona and context-driven marketing decisions and actions; maximising customer value across each one of their digital interactions and omnichannel journeys,” said Dr. Vinod Vasudevan, CEO, Flytxt.