Accenture (NYSE: ACN) has agreed to sell a majority stake in its Bit2win business to the current Bit2win business’ management team and GELLIFY Digital Investment S.r.l., the investment arm of GELLIFY, a global platform that connects B2B startups with traditional companies to help innovate their processes, products and business models.
Bit2win, a software as a service solution for order management and sales maximization built on Salesforce, was acquired by Accenture as part of its acquisition of New Energy Group in 2016 to help clients provide a seamless experience across all customer touch points.
“In today’s environment, responding to customer needs requires the ability to anticipate, react and adapt to rapidly changing conditions,” said Alessandro Marin, senior managing director and Accenture Technology lead for . “The new Bit2win journey is designed to meet these needs, providing clients with the solutions needed to quickly implement their market strategies while continuing the successful growth path undertaken so far.”
The Bit2win business’ senior management team and approximately 25 personnel from Accenture are expected to transfer to the new company. Accenture will retain a minority stake in the company.
Andrea Galbiati, CEO and Founder of Bit2win, said, "After nearly four years of growth within Accenture, Bit2win’s exit represents a new strategic path to fulfill our ambitions as an independent company. Our continued relationship with Accenture and GELLIFY will provide access to strategic and operational support to help us further grow the business.”
Fabio Nalucci, CEO and Founder of GELLIFY, added, “We are very glad to become Bit2win’s founders’ strategic partners. This represents an important step in helping to advance GELLIFY’s position as a global B2B innovation platform benchmark, defining the new boundaries of open innovation.”
The transaction is subject to customary closing conditions. Financial terms were not disclosed.