The TV3-operated OTT service Go3 saw a 15% increase in average viewership time per user and a 25% increase in subscriptions in the first quarter.
Serving the Baltic Republics, it reached the milestone of 130,000 customers in less than six months following its launch and is now the largest streaming platform in the region.
Commenting on the development, Christian Anting, TV3 Group’s CEO, said: “Reaching this milestone ahead of the plan is an important validation of our media convergence strategy built around three pillars: investment in local content, best-in-class technology and close distribution partnerships with telecommunication partners”.
Jan Wykrytowicz, pay-TV Baltics CEO of the TV3 Group, added: “Over last year we increased our efforts to bring together the latest user-friendly technology and the best local and international content. We fully acknowledge that consumers these days want to have control over when, where and what they watch. Unlike it was in the past, it is now our role to adjust to customers’ schedules by moving our business into the digital environment and offer them multi-screen and non-linear experience at their fingertips. Following the tremendous success of our first Go3 original production “Gang Wars”, we also open a new chapter and opportunities for the creative industry in the Baltics”.
Source: https://www.broadbandtvnews.com/2020/06/16/ott-boost-for-tv3-in-baltics/