Sports streamer DAZN has launched direct carrier billing in Germany and Switzerland.
In collaboration with Telefónica Germany (via O2) and Swisscom, customers will now be able to pay for their subscription to DAZN directly through their mobile operator. The company said that this will “further simplify and streamline the customer experience and launches with the return of many live sports.”
This expands on DAZN’s previously accepted payment methods including major credit and debit cards, Paypal, Klarna and prepaid gift cards.
The streamer added that this is a part of its ‘DAZN for Operators’ partnership programme. This scheme is designed to streamline DAZN’s collaborations with mobile carriers, broadband ISPs and pay TV operators. It already has significant deals in place with the likes of Comcast in the US, Comcast-owned Sky in Italy and Germany, and with Hikari TV and Jcom in Japan.
Ben King, SVP global distribution and business development at DAZN said: “Our customers have clearly told us how they enjoy the speed, simplicity and convenience of paying for digital entertainment through their mobile phone – and so we are thrilled to collaborate with global leaders, Telefónica Germany (O2), Swisscom and Boku to enable this feature for them. We expect this to be the first of many operator payment partnerships in Europe and globally as we continue our mission to build the world’s most affordable and accessible sports service for fans.”
Pia von Houwald, director B2P digital processes and services at Telefónica Germany, said: “We are very pleased about our new partnership with DAZN. Through it, we can now offer our customers an additional service. Payment by mobile phone bill and an attractive network of digital service providers strengthen customer relations for all Telefónica Germany brands/”
Amir Peled, VP of OTT at Swisscom, said: “Swisscom is committed to letting our customers transact quickly and securely with a wide range of goods and services. This partnership with DAZN ensures a streamlined and frictionless means of accessing premium sport that we are sure our customers are going to love.”