In the latest example of the leading smart TV sets building popular content within their libraries, Sony Bravia 4K TVs in the MENA region are now embedded with the app of the Shahid Arabic VOD service.
Shahid is the first free VOD and catch-up portal in the Arab world, offering premium content to Arab modern families, including exclusive Shahid Originals, premieres, Arabic films and live TV channels in true HD quality as well as international offerings courtesy of Disney, Marvel, FOX and ABC Studios.
Under the terms of the deal between the VOD and CE companies, existing users of Sony Android TVs can download the Shahid app from Google Play while new purchasers of these televisions will get free subscription to Shahid VIP content. The period of subscription varies with the model purchased and range from 3 months to a full year subscription for the 8K, OLED and the top of the line 4K Bravia TV models.
“The premium Arabic content of Shahid ideally complements the famous industry-leading picture quality of Sony Bravia TVs and will provide truly immersive entertainment experiences for our Arabic customers,” commented Shuichi Mugitani, head of marketing at Sony MEA. “In a recent study done by market research agency YouGov among 2700 respondents across the GCC, picture quality was found to be the most valued television feature that Arab customers look for when deciding on buying a TV…Video-on-demand platforms are tops in content consumption and Shahid is very popular among Arab audiences.”
Shahid marketing director Oleg Nesterenko added: “The best content deserves the best viewing experience, that’s why big screens became more and more important for Shahid's viewers. With the new Sony 4K Android TV with enabled Shahid VIP subscriptions, viewers can now enjoy premium and exclusive content such as Shahid Originals, latest Arabic movies right after the cinema, premiers ahead of linear TV, in addition to a wide selection of the best entertainment that is suitable for all members of the modern Arab family.”