Global live and on-demand sports streaming service provider DAZN is partnering with ad-funded streamer Pluto TV in the US to deliver DAZN Fight Zone.
The programming block, free on Pluto, will be a three-hour weekly offer featuring content from some of the biggest matchups in combat sports including archived classic fights, DAZN-produced original shows and programming specials like 40 Days: Canelo Vs. Kovalev. In addition to DAZN Fight Zone, Pluto TV will host fight week events from the open workouts to press conferences to weigh-ins on the Pluto TV Fight channel.
Original programming and live content on the It’s Fight Season on DAZN package will feature boxers such as Canelo Alvarez, Sergey Kovalev, Anthony Joshua, Andy Ruiz, Logan Paul and KSI.
“By partnering with Pluto TV, we’re able to put DAZN content in front of the paywall which allows us to grow our brand and drive people to our key upcoming events,” said Joseph Markowski, DAZN EVP, North America. “This autumn, DAZN has the best schedule in boxing and we’ll be looking to send that message across as many channels as possible.”
“Pluto TV is proud to expand on our sports offerings through this partnership with DAZN,” says Jeff Shultz, chief business officer at Pluto TV. “We have seen the demand for high-quality sports content grow over the years, and DAZN’s premier matchups in combat sports deliver to the standard expected from our audience.”