Equitel has linked a 16 percent growth in the number of commercial mobile money transactions up to June to aggressive sign-ups of retailers and online merchants, as well as an increase in agents. The Equity Group platform subscription base reached 1.88 million in June with a 3.6 percent market share. Its mobile money commerce transactions increased to 101 million at the end of June from 87 million in the same period last year, according to the Communications Authority (CA).
The value of mobile commerce transactions increased by 15 percent to KES 378.9 billion from KES 328 billion in the same period in 2018. Equity Group chief executive James Mwangi said its efforts to digitise retail commerce operations by enrolling retail shops for EazzyPay transactions has paid off. Mwangi said the number of EazzyPay transactions has grown.
Source: https://www.telecompaper.com/news/equitel-lifts-mobile-money-transactions-by-16-in-h1--1313474