Developed under IT company Wabash Tech General Trading Co. WL (which also developed the website Moqawalat.com), MyHome was launched in 2014 as a mobile-based application for Kuwait residents to connect with verified contractors, technicians, suppliers and other professionals for home maintenance needs. The entrepreneurs behind the venture -Abdullah Abbas Marafi, Mohammed J. Al-Awadhi and Bader Altukhaim- had the idea to reduce friction between residents and service providers. With the goal to organize the maintenance market and deliver quality service to their customers, the platform sets clear and transparent prices, as well as processes for the customer and technicians, matches providers with customers, gives customer 24/7 support and in-app warranty request for jobs and constant ongoing review of service providers. While customers can have easy access to technicians without searching through directories or classified newspapers, service providers can generate job leads from the platform.
The co-founders note they’ve held extensive market research, from pricing to service provider and forming a strong team to ensure they deliver the best, and so far, they’ve received positive feedback. For their profit model, CEO Awadhi says its all about ensuring they have capable service providers that work with integrity, responding to market need to grow their services accordingly, listening to user feedback both from homeowners and service providers and constantly adapting, and finally, ensuring the different needs of both parties. “Different stakeholders have different needs and striking the right balance between the two is key to making this business model work.”
As for what’s next, the co-founders plan to acquire “a more significant market share in the Kuwait market primarily by switching offline customers to using MyHome for home services,” plus introducing more service needed by the users and expanding to other markets in the future, developing new features and optimizing their internal operations to become more lean and efficient.