The largest media group in the Baltic countries, All Media Baltics, has entered into a multi-country cooperation agreement with Atende Software for the launch of next generation OTT platform services across Lithuania, Latvia and Estonia.
The new service will feature a range of local and international sports and entertainment content in the Baltics, including live TV channels, news, premium sports, original movies and series and exclusive access to All Media Baltics flagship TV shows for subscribers to view on smartphones, tablets, web Android set-top-box and smart TVs.
“Atende Software brings well recognised OTT solution and an impressive track record in successful implementation and project delivery to our markets,” said Jan Wykrytowicz, pay-TV CEO of All Media Baltics (pictured). “We are delighted to cooperate with Atende Software and are looking forward to providing our viewers with a new, world-class entertainment experience.”
Przemysław Frasunek, multimedia director of Atende Software added: “We are very honored that AMB has chosen our solution at the end of a very competitive international tender process. The Baltic countries are European leaders in digitalisation and being able to bring our solution and services to 3 new markets is a very important step for us. redGalaxy enables All Media Baltics to deliver next generation TV services for all most important end-user platforms. Thanks to multi-tenancy support, the service can be easily deployed for multiple brands."