Three Pluto TV channels will be distributed via Channel 5’s VOD service My5.
Pluto TV Drama, Pluto TV Movies and Pluto TV Food will be made available to UK viewers in the first collaboration between the two Viacom-owned AVOD platforms in the UK.
It follows Viacom’s recent acquisition of the streaming platform.
The content partnership will significantly expand Pluto TV’s presence in the UK. At a stroke My5 will provide a presence on YouView, Freeview, Apple TV, and mobile devices.
Oli Thomas, VP, Digital, UK, Northern and Eastern Europe Viacom International Media Networks said: “My5 has one of the most diverse ranges of content of any PSB VOD service and the Pluto TV channels further enhance our proposition in the UK. We know that movies and drama in particular work well in the on-demand space and we’re thrilled to debut such an exciting range of library content on My5.”
Olivier Jollet, Managing Director Europe at Pluto TV added: “Collaborating with a well-established VOD platform like My5 allows us to pursue our ongoing goal to further enhance Pluto TV’s visibility in the UK. The three carefully curated Pluto TV channels not only add to My5’s existing line-up but also enable the My5 audience to experience a small portion of Pluto TV’s diverse programming.”
The addition of Pluto TV brings My5’s count of standalone channels to 10, including PBS America, Real Stories, BET and BLAZE from A+E Networks UK.
Pluto TV’s international rollout commenced in late 2018 with launches in the UK and Germany. Pluto TV recently strengthened its European distribution with launches on Amazon Fire TV devices and Amazon Fire Tablets in the UK, Germany and Austria.
Source: https://www.broadbandtvnews.com/2019/06/27/my5-to-distribute-pluto-tv-channels/