Moroccan regulator ANRT announced that it has made progress on improving customer protection from unsolicited SMS marketing in cooperation with national data protection authority CNDP. Following a commitment from the country’s three mobile operators, consumers will soon be able to benefit from information on how to opt out of receiving future SMS communication.
Maroc Telecom, Orange Morocco and Inwi have agreed to put in place the new arrangement with third-party providers of value-added services. This will ensure the inclusion of opt-outs in all SMS marketing sent through their mobile networks.