Zain, the leading digital service provider in Kuwait, partnered with the “2000 Projects” charitable campaign in collaboration with Direct Aid and as part of its CSSR Campaign during the Holy Month of Ramadan. The campaign succeeded in collecting over KD 3 million of donations in less than 12 hours.
Zain’s partnership of this charitable campaign for the third consecutive year comes in line with the company’s Corporate Sustainability and Social Responsibility strategy that seeks to contribute to the welfare of the society in several ways under the company’s comprehensive social campaign during the Holy Month of Ramadan. Zain prides itself on its long track of records and contributions it has put in philanthropic areas by collaborating with various non-profit organizations such as Direct Aid. The company strongly believes that such initiatives help infuse a sense of responsibility into members of the society, to help support those who are in need of help.
The “2000 Projects” campaign, launched by Direct Aid, aimed at collecting donations through the official online portal and Zain’s SMS service, and it succeeded in collecting over KD 3 million of donations in less than 12 hours. All of the campaign’s proceeds will go to supporting 2000 projects in Africa with the aim of achieving sustainable development for remote villages.
The campaign’s 2000 projects include drilling 500 wells to provide clean drinking water with the aim of preventing the spread of epidemics and helping children focus on education instead of bearing the burden of collecting water every day. In addition, the campaign will see the creation of 500 health projects that offer free treatment and surgery for the most remote areas where basic medical services are not available. Moreover, the campaign aims at offering 1000 development projects that enable poor families economically and help transforming them into productive families that depend on themselves and contribute to the growth of their communities.
It is worth noting that Zain recently launched its charitable campaign “Ya Baghi Al Khair Aqbil” for the third year in collaboration with Direct Aid, where the company will donate 500 Fils (half a KD) each time a customer pays their bill anytime during the Holy Month of Ramadan through one of Zain’s electronic or direct channels, including Zain’s website, Zain’s smartphone app, any of Zain’s Quickpay machines, and the company’s main branches available throughout the country. The collected donations will be used to support Direct Aid’s Medical Sciences College project at Kenya, where 6 classrooms will be built for the Environmental Health section in the college after the Holy Month of Ramadan.
Zain also recently launched “Zain Al Khair”, an online donation portal (khair.kw.zain.com) that allows Zain customers – both prepaid and postpaid – to donate to any of the listed charitable organizations with any amount ranging from 1 - 80 KD. Customers can simply select the preferred organization, pick one of the available projects to donate to, then specify the donation amount. The donated amount will then be automatically added to the customer’s monthly phone bill or prepaid balance with ease.
Zain stressed that it has always been keen to launch a number of social and humanitarian initiatives during Ramadan to support the various sectors of the Kuwaiti society, and the company is keen on reflecting the religious as well as traditional humanitarian values and principles to enrich the art of giving and to increase bonding between individuals.
The company further affirmed its Corporate Sustainability and Social Responsibility campaign during the Holy Month of Ramadan, which includes an extensive array of programs that cover different areas. The initiatives and programs include humanitarian, voluntary, cultural, religious, sports, and recreational activities to cater to the different segments of society.