PCCW Media is pleased to announce it has secured the exclusive rights in Hong Kong for the 2020 UEFA European Football Championship (UEFA EURO 2020™), and that Now TV, Now E and ViuTV will broadcast the tournament exclusively.
UEFA EURO is one of the most popular football tournaments in the world. To celebrate the 60th anniversary of the tournament, the UEFA EURO 2020™ will be held in 12 cities across 12 European countries, and 24 national teams will compete for the championship from June 12 to July 12, 2020. Given the exciting outcome from the 2018 FIFA World Cup™, top European teams will compete to enter the UEFA EURO 2020™ and battle each other in an attempt to be crowned the European champion. The UEFA EURO 2020™ will also use the video assistant referee (VAR) system for the first time in the tournament.
In addition, as the kick-off times are expected to be in Asia’s prime time viewing hours (as early as 8 p.m.), a wider audience of Hong Kong viewers will be able to enjoy the excitement of UEFA EURO 2020™. Now TV and Now E will exclusively broadcast all matches live for Hong Kong viewers, while ViuTV will broadcast selected matches live.
Ms. Janice Lee, Managing Director of PCCW Media Group, said, “PCCW Media is excited to acquire the exclusive pay-TV, free TV and OTT rights of UEFA EURO 2020™. Now TV has broadcast every cycle of the UEFA EURO since 2008. With our extensive experience in producing and broadcasting large-scale international and local sporting events, alongside the local production strength and creative productions from ViuTV and the OTT flexibility from Now E, we aim to offer an all-round viewing experience to Hong Kong viewers. Whether viewers are enjoying the matches on a live or on-demand basis, and whether they view them on TV, Internet or mobile platforms, we will strive to make this mega event a most remarkable football viewing experience.”
Together with the top European leagues and other major leagues currently available, namely Premier League (available in 4K), UEFA Champions League, LaLiga, Bundesliga, Serie A, Ligue 1, UEFA Europa, Major League Soccer, Superliga Argentina, Turkish Süper Lig and AFC, Now TV customers may enjoy more than 1,500 of the world’s top football matches in a season. Besides, Now TV also delivers world-class movies, dramas, and children’s programmes. By consolidating the most comprehensive football leagues and the best entertainment content, Now TV is truly the best choice for families.
Source: PCCW Press Release