Asian video streaming platform iflix has partnered Indonesia’s largest integrated media company, PT Media Nusantara Citra (MNC), in the latest of a spate of strategic content and distribution tie-ups.
As part of the agreement, iflix will acquire 10,000 hours of content from MNC to stream just hours after the shows air on television in Indonesia. The MNC titles include Dunia Terbalik, Cinta Yang Hilang, and Top Tukang Ojek Pengkolan.
In addition to an undisclosed investment, MNC’s CEO David Fernando Audy, has joined iflix’s Advisory Board.
MNC operates four national free-to-air TV stations which account for 46% share of Indonesia’s ad-based television market, as well as 20 pay-TV channels, a radio network and print media.
“MNC has always looked for ways to monetise our content and we are delighted to partake in the fast-growing pie of digital monetisation by partnering with iflix. At the same time, we also chose to invest equity in iflix because we believe that the company will grow significantly in the near future,” said David Fernando Audy, CEO of MNC.
Mark Britt, iflix co-founder and group CEO, said: “Indonesia continues to be an incredibly important market for iflix and MNC’s influence and resources in the industry are a powerful advantage for us in the execution of our strategy as we continue to cement our leadership as a digital entertainment service in Indonesia”.
The partnership follows hot on the heels of a strategic partnership between iflix and South Korean media company JTBC, as well as a deal with Malaysian entertainment company Media Prima to integrate its streaming service tonton to the video-on-demand (VOD) platform.