Adobe has announced a partnership with Roku to offer Adobe customers the ability to target the consumer audience moving to over-the-top service (OTT).
Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform. With an activation for programmatic ad buying and access to Roku ad inventory, marketers can scale their campaigns, manage frequency and more effectively measure success on OTT.
“Adobe Advertising Cloud’s focus on intelligence, accountability, targeting and inventory (especially TV) enables advertisers to deliver connected experiences in advertising to today’s increasingly discerning consumer,” said Keith Eadie, vice president and general manager, Adobe Advertising Cloud, Adobe.
“This partnership with Roku allows Adobe customers even more effectiveness while running campaigns on a leading TV streaming platform.”
“With the shift to streaming, marketers have an unprecedented opportunity to reach consumers in a targeted, relevant way on TV,” said Scott Rosenberg, general manager, Platform business, Roku.
“Roku] has a direct, first-party relationship with its consumers and the most advanced ad capabilities in OTT. This partnership gives Adobe clients a seamless way to activate their data and reach customers who’ve moved their TV viewing to Roku devices.”