OPPO-a leading global smartphone brand-has officially arrived in Saudi Arabia, bringing to the Kingdom products that seamlessly combine breakthrough technology with artistic design. The launch coincides with the release of its hero smartphone series, the OPPO R Series, and the availability of its two latest R Series smartphones the OPPO R17 and the OPPO R17 Pro.
OPPO announced its expansion to Saudi Arabia during a high-profile launch event held in Riyadh-where OPPO will maintain its KSA headquarters-with OPPO executives showcasing the company's technology vision and sharing their commitment to innovating with partners in the Kingdom. Far from an ordinary launch, the immersive show was held under the concept of 'Seize the Night' and included a combination of interactive fashion and technology exhibitions.
OPPO entered the global smartphone market in 2011 and has since become one of the world's most popular smartphone brands-particularly among young people-with over 200 million consumers around the world using OPPO smartphones. In less than a decade, the company has pioneered several industry firsts in mobile photography and technology.
In the last year, OPPO has undertaken an aggressive expansion plan that has included venturing into the GCC and expanding into Western Europe. The geographic expansion has been coupled with an increase in global R&D spending, set at around USD$1.43 billion for 2019 alone and a 150% year-on-year increase. OPPO is also setting benchmarks for emerging technologies like 5G mobile broadband, and has taken early steps to trial 5G technologies in its devices.
Since last year, OPPO started to adjust its product line in the region by offering mid to high-end products. Just this month the company also opened a new hub for the Middle East and Africa to oversee OPPO's continued expansion.
Andy Shi, President of OPPO Middle East and Africa, said: "At OPPO, we believe the most important thing is to give consumers access to premium technology. We have done this successfully over the last decade by being a company that values exploration, celebrates the beauty of technology, and dares to innovate in everything we do."
"Our journey has now brought us to Saudi Arabia, and we are incredibly excited by the opportunities in the Kingdom. It is a country with a thriving young population, a diversifying economy, and one in which consumers have clearly embraced creative technologies. We are confident that OPPO will bring a new dynamic to the Kingdom's consumer electronics space," added Shi.
Consumers in Saudi Arabia will be able to purchase OPPO smartphones very soon through a variety of online and offline channels. FMP is OPPO's national distributor through which OPPO products will be widely distributed across the kingdom. OPPO and FMP will cooperate to help both the brand and products move forward in the Kingdom. In the future, OPPO will keep extending its business through the Kingdom with the possible support of additional partners, both online and offline.
The first OPPO smartphones to arrive in Saudi Arabia are the company's OPPO R17 and OPPO R17 Pro. The R Series is one of the world's most popular smartphone lineups offering premium features at value. According to research firms Counterpoint and Strategy Analytics, the OPPO R9 was one of 2016's best-selling smartphones globally, and in 2017 the OPPO R11 became the bestselling Android phone of the year.
Infused with art and innovative technology, the OPPO R17 and OPPO R17 Pro adopt a revolutionary gradient design while bringing unique functions to night photography, super-fast charging, and more.