BritBox – the joint venture between BBC Studios and ITV – has now signed 500,000 subscribers in the United States and Canada.
It represents a doubling of its subscriber numbers year-on-year.
The service, home to the largest collection of British streaming content in both countries, was considered the fastest growing subscription on-demand streaming service in the United States from Q4, 2017 through Q3, 2018.
Soumya Sriraman, President, BritBox said, “We knew that our special sauce of combining our ‘Now’ feature of near live television, with the best British TV programming would make this a must-have service. British content is as popular as ever, and we are doubling down by making amazing series accessible while continuing to build our ever-growing community around desirable content.”
Many of BritBox’s hit series are available within hours of their UK broadcast with the service’s “Now” feature including the UK’s highest-rated soaps – EastEnders, Coronation Street, Emmerdale, Casualty, and Holby City – and dramas – Silent Witness, Little Boy Blue, Three Girls, and Cold Feet.
Martin Goswami, ITV Director of Pay and Distribution, added: “The fantastic growth of BritBox is a testament to the work of the team involved since its launch, the quality of programs the BBC and ITV offer through the service, and the appetite for the best British TV amongst viewers in the US and Canada. We’re at a really exciting point for BritBox and look forward to further developments in the year ahead.”
BritBox is available in the United States for $69.99 per year or $6.99 per month. It can be found on Roku, Apple TV, all iOS and Android devices, and Chromecast. It is also available as an Amazon Prime channel.
Source: https://www.broadbandtvnews.com/2019/01/21/britbox-reaches-half-million-subscriber-mark/